If you’re thinking about buying a new sofa, being able to picture exactly how it will look in your home is really useful.
Swedish company Ikea already offers augmented reality (AR) technology which does just that, and now upholstery retailer DFS had added similar functionality to its own website.
DFS worked with e-commerce consultancy Salmon to develop and implement the new feature. The AR functionality – which makes use of Apple’s latest iOS 12 software update – allows iPhone and iPad users to ‘virtually’ place a piece of furniture in their home and visualise how it looks and fits.
After selecting an item on the DFS website, users can point their device at any space in the room using the camera function. It will then appear on the screen, where it can be moved around the room in real-time and to scale.
An online video shows how the AR feature works.
According to Salmon, the technology is the first of its kind to automatically detect room space and work purely in a browser, without the need for a “marker” object to determine room dimensions or a separate downloadable app, making it even simpler for customers to use.
“We wanted to offer something truly unique to our customers that was not only aesthetically pleasing, but intuitive and practical, too,” explained James Vernon, head of online at DFS. “Choosing a new piece of furniture is never an easy task – particularly online – but the new AR-enabled feature will help improve the online shopping experience and make the purchasing decision much easier.”
DFS has initially enabled the feature for 10 products, with plans to roll it out for every product on the website in the near future.
Salmon is also building the prototypes for Chrome and Firefox, for when the feature becomes available on Android.