Urban mobility is changing, and sustainable methods of transport are on track to overtake cars by 2030 in the world’s largest cities.
Kantar’s Mobility Futures study predicts that private car journeys in the biggest cities will decrease by 10% over the next decade as growing numbers of people switch to public transport, cycling and walking as well as new alternatives such as ride sharing.
By 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of trips). Taxi and ride sharing/ride hailing trips, along with other modes such as ferries, will account for the remaining 5%.
As part of the study, Kantar looked at which emerging technologies and mobility solutions have the greatest potential to fulfil the needs of tomorrow’s urban travellers.
The most popular innovations were those that deliver both sustainability and convenience, including:
- Mobility-as-a-Service (MaaS) – multiple transport modes, such as buses, trams, bikes and car sharing, are integrated into a single app and ticket to streamline multi-modal travel into a user experience that matches the convenience of a personal car.
- Mobility hubs – located on the outskirts of cities, these hubs enable commuters to switch from polluting cars to zero-emission vehicles like electric buses, e-bikes and e-scooters, to help decrease urban congestion and pollution.
The research found that 40% of people are open to adopting innovative new mobility solutions, although not all cities are ready for mobility transformation. The most tech-ready cities based on Kantar’s analysis of factors such as digital payment infrastructure, openness to sharing and autonomous vehicles, and GDP, are Amsterdam, London and Los Angeles.
“Cities around the world need to plan strategically for the evolving mobility needs of their population,” said Rolf Kullen, mobility director at Kantar. “For change to happen, it must be led by both the cities and the people – citizens will not act alone. Municipalities must ‘mind the gap’ by balancing infrastructure investment with robust urban mobility policies and awareness initiatives to gain the trust and backing of their citizens.”
Tags: urban mobility