A new on-demand shared mobility service has been launched in Tokyo, Japan, providing an alternative transport option in the busy city.
Operated by New York-based shared ride technology startup Via, the new service will initially be available to approximately 1,300 employees of The Mori Building Company, an urban developer based in Tokyo.
Using a mobile app, Mori Building employees will be able to book a ride in V-Class vans provided by Mercedes-Benz. Via’s technology matches multiple passengers headed in the same direction, and directs the vehicle in real time along an optimised, efficient route between employee homes and the office.
“We are thrilled to partner with Mori to bring Via’s revolutionary technology to Japan,” commented Daniel Ramot, Via co-founder and CEO. “Via’s vision is to provide cutting-edge mobility solutions that are smart, efficient, and help to reduce congestion and emissions globally. We are excited to introduce this new service which will improve the quality of life for Mori employees.”
Via’s advanced algorithm calculates tens of thousands of combinations, including ridership demand, vehicle availability, and traffic, instantly identifying the most suitable vehicle and efficient travelling routes, Mori explained.
The app is tailored to meet local conditions and Mori’s requirements, including optimal wait times. In addition to the rider app, Via has provided Mori with a localised driver app, back-end tools to manage the service, and support to launch and expand the pilot.
“Via’s on-demand shuttle services, with their unique and efficient algorithms, will contribute to solving the problems of urban transportation such as traffic congestion and environmental pollution,” said Masahiko Ogasawara, director and executive managing officer of Mori Building. “This service will improve city life by increasing transportation options in urban areas.”
