The Isle of Wight Council wants more people to make use of the Newport to Cowes cycle track on the island and hopes that turning it into the UK’s first SMART cycling corridor will act as incentive.
The Isle of Wight Council is seeking a partner organisation in order to press ahead with the initiative, having secured ring fenced, external funding from the Department for Transport through the Sustainable Travel Transition Year 2016/2017 Programme.
The council is requesting proposals which will deliver a solution that uses a range of digital information, which could include GPS technology, real-time travel information, online or in-app game, points of interest, online photo sharing and messaging.
It believes that by providing cyclists with data on their commute will help expand the 110,000 annual cycling trips seen on the popular Newport to Cowes cycle track.
Jim Fawcett, principal officer for low carbon projects at the Isle of Wight Council, said: “We are seeking to encourage even more people to take up cycling to work as a healthy, low-cost and sustainable alternative to driving.
“This funding provides us with a unique opportunity to create the country’s first SMART cycling corridor, which aims to make people’s cycling commute more appealing and interesting whilst encouraging people to lead more healthy lives.”
The project is the product of the growth of SMART cities in recent years, which integrate multiple information and communication technology solutions.
If it proves successful, the SMART cycling corridor could be expanded to cover a greater geographical area. It is anticipated that the new SMART cycling corridor will be launched in early 2017.