Gamification could help encourage consumers to cut down on their energy consumption, according to Internet of Things (IoT) software company People Power.
Based on research and field-testing in collaboration with Stanford University ChangeLabs, the company is launching a new behavioural demand response (BDR) service that enables energy savings contests and rewards those who conserve energy while motivating others who could perform better.
Featuring a range of “microservices” incorporating the company’s smart home behavioural research, People Power BDR 2.0 is designed to keep participants engaged and responsive to energy efficiency efforts. It includes:
Time-of-Use Notification: Provides SMS texts and in-app notification of energy pricing changes. This artificial intelligence (AI)-enabled microservice can also understand real-time home occupancy through sensor data, providing optimal reactions to time-of-use events whether householders are at home or away.
Savings Goal Challenge: Consumers can set energy savings goals and the microservice keeps users engaged in the process of energy efficiency through challenges, surveys and points rewards.
Maximum Energy Savings: Measures whole home energy consumption for targeted energy efficiency contests.
Group Energy Savings: Allows conservation co-ops and retail energy providers to unite and organise people with common efficiency goals.
Recruitment: Designed to assist organisations in recruiting their own members into energy savings programmes. Points are awarded based on the number of subscribers signed up.
Report Card: Provides a customised weekly report detailing individual pledges, points, awards and progress.
“Sustainable transformation in energy efficiency is possible when solutions simultaneously leverage shifts on both the demand and the supply sides of the equation,” said Professor Banny Banerjee, director and founder of Stanford ChangeLabs. “Catalysing realistic ways of shifting behaviours through choices and options based on behavioural science principles — but which are sensitive in meshing with people’s identities, sensibilities and their daily lives — are key to changing the energy landscape.”